If you've ever been inside our store front location, you know one of the first things you see when you walk in the door is our collection of Lieu Noir apothecary goods. We LOVE the clean, organic feel all the products seem to have. We also love the super cool chick behind these amazing soaps, scrubs, lotions, oils and more! Meet Sarah Berube!
Hi Sarah! Describe Lieu Noir in a few short sentences.
Lieu Noir is an all natural, homemade apothecary/skin care line!
When/Why did you decide to start your own small business?
I started a little over a year ago. I didn't want to go back to work after I had my son. I also wanted to have products in my home that were safe to have around a baby.
Tell us about your process (i.e. where you source your materials/inspiration/etc.)
I have vendors that I buy my raw materials from and spend most of my days playing around with scent and herb combinations.
You’re a working mom! How does that play into the work that you do?
He makes working a bit difficult so I wait till he's sleeping.
What does a typical work-day look like for you?
I have baby duties all day and when he decides to fall asleep I can finally get some work done. Haha!
What are the pros and cons of the workspace you occupy currently?
Pros- I'm comfortable at working at home
Cons- finding the space to store everything.
What is your all time favorite product?
I love my Lieu Noir lavender solid lotion. I never leave home without it and my cuticles thank me.
Coffee, tea or neither?
Coffee. Lots and lots of very strong coffee.
What do you like to do on your days off?
Wine and Game of Thrones.
What do you love most about the city you live in?
The East village, Long beach has some of the most beautiful, old houses and at least a few coffee shops within walking distance. I'm a huge fan of Rose Park Roasters, The Big Catch seafood boils and the pho at Alien Sandwiches.
What’s next for Lieu Noir?
I'm currently working on a men's line.
To shop Lieu Noir, come to our store front location or click here to shop online!
Photos by Stephen Berube
Article by Madelaine Turner